World leaders in pet food innovation and nutrition
Gently prepared using pioneering technologies to lock nutrients in.
World leaders in pet food innovation and nutrition
Gently prepared using pioneering technologies to lock nutrients in.
Our story and ethics
Learn about our mission and what ZIWI® stands for.
Our farms, farmers, and fisheries
Discover New Zealand where our animals are ethically raised, and fish are sustainably caught.
Our recipes
Dogs and cats are carnivores, so our authentic inclusions of meat, organs and bone are crafted to help them thrive.
Category
Product Type
Protein
Resources
Looking for puppy or senior dog food?
Our recipes are nutritionally balanced for any life stage.
Category
Product Type
Protein
Resources
Looking for a kitten or senior cat food?
Our recipes are nutritionally balanced for any life stage.
Read More
Ethically raised in New Zealand, our free-range chickens have plenty of room to roam and spread their wings.
ZIWI Peak® free-range chicken is a recipe that will make your cat’s eyes widen, and you can feel good about your choice, too.
Looking to buy in store or from your favorite online retailer? Where to buy
A complete and balanced PeakPrey® recipe for any life stage, from kittens to seniors
Because ZIWI Peak is so nutrient-dense, you might be feeding less volume compared to some other foods. Check our feeding calculator for more information.
Ready to try ZIWI? Our transitioning guide for cats is full of helpful tips to start your furry friend on their new favorite diet.
Check out our Frequently asked questions.
Have you tried boosting your pet’s bowl yet? It’s a great way to boost both taste and nutrition in your pet’s diet. If you’re already using a ZIWI Peak recipe as a main meal, try a ZIWI Peak freeze-dried booster for an added boost.
Leading the world in pet food innovation and nutrition
At ZIWI, we’re dedicated to finding new ways to deliver premium peak nutrition. From crafting PeakPrey recipes that reflect a carnivorous diet, to including Z-BOOST superfoods that add a nutritional kick to your pet’s meal, to our Z-TWINTECH® air-drying technology. It means a happier, healthier life for your pet.
Found throughout the body, especially the brain and eyes. As you might expect, these nutrients are crucial for supporting healthy brain function, growth, and development (particularly for puppies and kittens). But they also play an important role in helping your pet’s blood vessels, heart, immune system, and lungs work properly.
They’re also great for supporting healthy skin and coat. Poultry is an important source of Omega-6 fatty acids, while New Zealand green mussels and other seafoods are a good source of Omega-3 fatty acids.
Glucosamine is a combination of ‘glucose’, a sugar, and ‘glutamine’, an amino acid. It helps form and repair cartilage. Together, they’re ideal for building healthy joints and resisting joint tissue breakdown - particularly crucial for our senior pets and puppies. Beef, lamb, poultry, and bones are a good source of these nutrients.
An amino acid and one of the building blocks of all proteins. Necessary to maintain normal vision, digestion, heart muscle function, and to maintain a healthy immune system. Dogs can make taurine, but cats rely on taurine exclusively from their diets. All animal proteins are an excellent source.
Calcium builds and maintains strong bones. But it’s also needed for the heart, muscles, and nerves to function properly. In the wild, cats and dogs would eat bones along with meat to get the calcium they need. We think they have the right idea, so ZIWI Peak recipes include ground bone to reflect what your pet would eat in the wild.
Zinc is essential for a healthy immune system, to make proteins and DNA, for healing, to maintain a strong sense of taste and smell, and for puppy and kitten growth. So, rather important then! The good news is that red meat and poultry are good sources of zinc, which you’ll find plenty of in ZIWI’s PeakPrey® recipes.
Regulates energy and carbohydrate metabolism, and activates ion channels in neural tissue. Found in liver and kidney throughout ZIWI Peak recipes.
Facilitates enzyme function. Sourced from dark, oily fish, organs, and meat.
Helps energy metabolism and is sourced from organs and eggs.
Involved in certain steps of fatty acid, nonessential amino acid, and purine synthesis. Found in many different foods, particularly liver and eggs.
Chicken, Chicken Liver, Chicken Bone, Chicken Necks, New Zealand Green Mussel, Chicken Heart, Chicken Cartilage, Inulin (from Chicory Root), Dried Apple Pomace, Minerals (Dipotassium Phosphate, Magnesium Sulfate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex, Sodium Selenite), Dried Organic Kelp, Salt, Preservative (Citric Acid, Mixed Tocopherols), DL-Methionine, Vitamins (Choline Chloride, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin D3 Supplement), Taurine.
We recommend you feed our air-dried food before the printed best before date and within 8 weeks of opening the package; however, these dates are intended as guidelines.
If the product is not stored in its sealed bag, it can be exposed to air and/or moisture which could cause the food to become dry and brittle, or could create the potential for mould to grow; either of these would be an indicator that the food has not been stored properly and should no longer be consumed by your pet.