ZIWI
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Innovation is in our nature

Our mission is to deliver peak nutrition without compromise. We do this by crafting our foods in our New Zealand kitchens using only the best ingredients nature has to offer, and the best preparation methods available (or where we can’t find one, we create one!). This is where the best of nature meets the best of innovation.

Our kitchens

Our kitchens

You’ll find ZIWI®’s innovative kitchens right here in New Zealand, not far away from the lush pastures, rugged landscapes, and cool pristine waters where our ingredients are sourced. We like to keep things local.

Inside, you’ll find a passionate team of pet lovers, dedicated to ensuring every serving of ZIWI meets our high standards (and the high standards of your furry friend). It’s also where all the innovation happens, including our Z-TWINTECH® air-dried technology.

We have different technologies for different nutritional needs

Whether you’re after a complete and balanced meal or a nutrient-dense booster for your pet, you’ve come to the right place.

Why air-dried?

We call it Z-TWINTECH air-dried technology. The process maintains the nutritional integrity of the ingredients for your pet, while making it convenient for you.

  • Complete and balanced nutrition for all life stages

  • Our most convenient raw alternative, perfect for home and travel

  • An enticing texture and smell which is perfect for picky eaters

  • Cats and dogs are carnivores, and ZIWI Peak is made to meet their carnivorous needs

  • Doesn’t crumble so makes for a great training reward

  • Nutrient-dense, perfect for pets needing calorie-dense diets

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The process

It all happens in our dedicated New Zealand kitchens.

Step 1: Blend

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Authentic ratios of meat, seafood, organs, bone, and superfoods are blended in small batches.

Step 2: Pour

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The mixture is poured into trays and placed in Z-TWINTECH dryers.

Step 3: Air dry

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Now we let the Z-TWINTECH dryers get to work for the first stage of drying. The slow and gentle process removes bacteria while locking in the goodness of the raw ingredients.

Step 4: Cut

The pet food is cut into bite-sized morsels.

Step 5: Air-dry

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The pet food is air-dried one more time to perfection.

Step 6: Test & Package

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The pet food is quality tested to ensure it meets international standards before being packed, shipped, and ready for your pet’s next meal.

How to serve ZIWI Peak air-dried pet food

It’s the goodness of raw with the convenience of dry – just scoop and serve. Our pet guardians have found that ZIWI air-dried products are incredibly versatile.

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Complete and balanced meal

It’s everything your pet needs, but for a superfood boost, take a look at our Freeze-dried boosters.

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Nutritious topper

Sprinkle some ZIWI Peak® Air-dried on their existing pet food for added tasty nutrition.

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Delicious treat

The perfect reward for a good cat or dog, and you don’t have to worry about feeding them something unhealthy.

Why freeze-dried?

We take raw-inspired recipes and prepare them by gently freeze-drying. The process removes water from the ingredients at very low temperatures within a vacuum, helping lock in the structural and nutritional goodness.

  • Protects and retains the quality of nutrients and taste of the wholesome ingredients

  • Combines the benefit of boosting your pet’s bowl with the convenience of dry foods

  • No thawing, rehydrating, or refrigerating – just sprinkle and serve

  • Proactive nutrition tailored to their needs

  • No synthetics for functional health, just the goodness of nature

  • Great for even the pickiest of eaters

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The process

It all happens in our dedicated New Zealand kitchens.

Step 1: Blend

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Our ingredients – including raw meats, organs, and other functional ingredients – are combined.

Step 2: High Pressure Processing

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The ingredients go through High Pressure Processing, which destroys pathogens while protecting the nutritional integrity of the ingredients.

Step 3: Freeze and form

The ingredients are flash-frozen and formed into bite-sized pieces.

Step 4: Gently freeze-dry

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This removes moisture from the booster, retaining nutritional integrity. This means excellent nutrient retention compared to other preservation methods like rendering.

Step 5: Test & Package

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Our boosters go through a final round of quality checks for pathogens and bacteria, before leaving our kitchens and making their way to you!

How to serve ZIWI Peak freeze-dried boosters

They’re a delicious boost of proactive nutrition, packed full of nutrient-dense, functional superfoods. What’s more, our boosters let you customize and add variety to your pet’s diet.

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Nutritious boost

Boost up to 10% of their bowl to enjoy the benefits.

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Proactive nutrition

Peak nutrition for proactive health and wellness.

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Multiple protein sources

Pick boosters to add variety and flavour.

From our innovative Z-TWINTECH air-drying technology to what we believe in, learn more about what ZIWI stands for

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From our innovative Z-TWINTECH air-drying technology to what we believe in, learn more about what ZIWI stands for

Our story and ethics

How a company from New Zealand is helping pets around the world live their best ZIWI life.

Learn more

Our farms and farmers

Discover New Zealand, where our animals are ethically raised, our fish are sustainably caught, and meet the passionate people behind it all.

Learn more

Our recipes

Nature got it right, so it’s what you’ll find in a bowl of ZIWI. Learn more about our ingredients and how they can benefit your pet.

Learn more

There’s a ZIWI product for every pet

Variety is the spice of life, even for cats and dogs. That’s why we use a variety of innovations and technologies to create a ZIWI product for everyone.

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ZIWI Peak freeze-dried boosters

  • Boost their bowl with a
    concentrated blend of nature’s most potent raw ingredients
  • Freeze-dried technology, that
    locks in targeted nutrients for peak vitality
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ZIWI Peak freeze-dried boosters

  • Boost their bowl with a
    concentrated blend of nature’s most potent raw ingredients
  • Freeze-dried technology, that
    locks in targeted nutrients for peak vitality
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Slowly and gently air-dried food

  • Nutritious and convenient – just scoop and serve
  • Z-TWINTECH® air-drying technology gently dries the food, protecting the nutritional integrity of our New Zealand ingredients and nutrients
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Slowly and gently air-dried food

  • Nutritious and convenient – just scoop and serve
  • Z-TWINTECH air-drying technology gently dries the food, protecting the nutritional integrity of our New Zealand ingredients and nutrients
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Gently processed canned food 

  • A chunky, pâté-style texture, rich in moisture with high variety and
    inclusions of meat, organs, seafood, and bone 
  • No high glycaemic ingredients
    or artificial binders 
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Gently processed canned food 

  • A chunky, pâté-style texture, rich in moisture with high variety and
    inclusions of meat, organs, seafood, and bone 
  • No high glycaemic ingredients
    or artificial binders